For boutique owners · ecommerce brands · product-based businesses
You're showing up. Now let's make it convert.
Sales Lab is for product-based businesses who are ready to turn their audience into consistent orders — with real campaigns, real strategy, and a plan that actually works.
$99/month · $999/year
Includes full Marketing Lab access. Annual plan includes two 1:1 Strategy Sessions with Jance.
Be honest with yourself
This is for you if…
- You have a real product business — boutique, ecommerce store, or product-based brand
- You're showing up on social, doing all the things — but the sales are still inconsistent
- Some months are great. Some months are dead. And you can't explain either one.
- You've tried promotions but they feel random — you don't have a repeatable way to create orders
- You're done guessing. You want a plan.
If you're still trying to "get comfortable posting," you start in Marketing Lab. If you want consistent orders, you belong in Sales Lab.
The real issue
The real problem isn't your content.
It's that you don't have a sales strategy.
Most boutique and ecommerce owners try to fix slow sales the same way — post more, run a sale, try a new platform. But none of that works when the real problem is that there's no strategy behind what you're doing.
You don't have a campaign problem. You don't have a content problem. You don't have a plan for turning attention into orders. That's what Sales Lab fixes.
Each month, you'll know:
- How to build a campaign with a real goal behind it — not just a promotion you threw up
- What your store is doing right and where it's leaking sales before anyone gets to checkout
- How to use email and text to sell — not just announce
- What your numbers are telling you and what to do about it while the campaign is still live
You stop guessing. You start selling on purpose.
Real founders, real results
When founders stop guessing and start running a simple sales plan, here's what happens.
What's inside
What you get inside Sales Lab
Your Curriculum
Ten lessons. Two parts. One goal — consistent orders.
Part 1 — Why It's Not Working
Lesson 1
Marketing Gets Them There. Sales Gets Them to Buy.
Lesson 2
How a Buyer Actually Decides to Purchase
Lesson 3
Is Your Store Actually Ready to Sell
Lesson 4
How to Use Email and Text to Sell — Not Just Announce
Part 2 — How to Fix It and Scale It
Lesson 5
How to Move Inventory That Isn't Selling
Lesson 6
How to Make More Money From Every Order
Lesson 7
The Difference Between a Promotion and a Campaign
Lesson 8
How to Build Your First Campaign
Lesson 9
Running the Campaign — What to Do While It's Live
Lesson 10
Reading the Results — What Your Numbers Are Actually Telling You
Complete the curriculum. Run one campaign. That's the win condition.
Every Month
2nd Wednesday — Teaching Call (60 min)
Every month Jance teaches one focused topic tied to campaigns, conversion, email strategy, AOV, moving inventory, and more. Each call is self-contained — join anytime. Topics rotate through:
- ·Campaign Planning
- ·Conversion Rate Optimization
- ·Email and Text Marketing
- ·Average Order Value
- ·Moving Inventory
- ·Reading Your Numbers
- ·Building Promotions That Don't Kill Your Margin
- ·Running Ads
4th Wednesday — Support Call (60 min)
Live Q&A and hot seats. Bring your plan, numbers, offers, or campaigns and get feedback in real time.
Weekly async Q&A thread (Mondays)
Drop questions, screenshots, emails, or offers and get written feedback during the week. Perfect if you can't always make calls live.
Community in Circle
You're not figuring this out alone. You're inside a room of other product-based founders doing the same work.
Bonus
Marketing Lab is included with Sales Lab.
You get the Monthly Visibility Pack and Show-Up Sessions so your content and your sales strategy finally work together.
Your bigger journey
How Sales Lab fits into your bigger journey
STEP 01
Marketing Lab
Visibility and habit (showing up).
STEP 02
Sales Lab
Consistent orders. A repeatable campaign strategy. A store that converts.
STEP 03
EPP
The full business — numbers, planning, profit, and a coach in your corner every week.
When you're ready to run the whole business from numbers — Profit Lab is the next step.
Pricing and commitment
Pricing and commitment
Annual
Cancel anytime.
Included free · $594 value
Two 1:1 Strategy Sessions with Jance
Private coaching calls to map your campaigns, review your numbers, and build your plan — yours when you go annual.
You're one decision away from having a real strategy behind every promotion you run — and finally understanding why some months work and some months don't.
30 days. Honest effort. Or walk away.
Fill out the checkout, watch your Day-One trainings, and show up to the next live call. Give it 30 days of honest effort. If you do the work and don't feel clearer, more in control, and closer to consistent sales, cancel and walk away.